[Hiring] Marketing & PR Assistant for F&B Brands in Shanghai

We’re looking for a Marketing & PR professional to fill in a position available immediately. This position will be supporting several top F&B brands in Shanghai in Restaurants, Bakeries, Bars,...

Responsibilities :

• Digital Strategy: build each brand's digital strategy
• Content Marketing: Produce articles, flyers, offers to spread across different social media platforms including WeChat, Facebook, Instagram, Douyin,...
• PR & Relationships:​ Maintain and build a connection with community, KOLs, media, Associations,...
• Marketing: Develop a cross-marketing offer among our different brands
• Perform market analysis and research on the competition
• Assist in marketing and advertising promotional activities for our clients
• Assist on managing Eleme, Meituan

Preferred Qualifications :

• At least 2 years experience in F&B  Marketing in Shanghai (Dianping, WeChat, Eleme, Meituan, Facebook, Instagram)
• Fluent in Chinese and advanced proficiency in written and spoken English
• Detail-oriented with excellent organization skills and the ability to handle multiple tasks simultaneously 
• All-in attitude! You take personal ownership
• Passionate about Food, Beverages, Culinary, Chefs, Restaurants, Recipes, Marketing
• Knowledgeable about social media (in both Western and Chinese environments).
• Good sense of  what is “good design”
• Planning and organization skills 
• Good communication skills and teamwork (working with different brands will require good skills in management)

NextStep Studio is supporting F&B / Food and FoodTech entrepreneurs in accelerating their growth in China. As investors and advisors we are all-in in projects and we are part of the team with our founders. As a startup studio, we identify needs in the market and use our portfolio companies to validate the market fit. We then develop solutions and build a team to solve this pain point.

If you’re looking to get your feet wet in Marketing and believe you’re the one we’re looking for, please contact us at apply@nextstepstudio.co

我们正在寻找合适的市场营销及公关专员，为上海的餐饮、烘焙、酒吧领域的顶级品牌提供专业服务。

主要职责：

• 数字化战略：为每个品牌打造数字化战略方案；
• 内容营销：为品牌的各个社交媒体账号，如：微信、Facebook、Instagram、抖音等，创作推文；
• 公共关系：建立并维护与社区、KOL、媒体及协会的联系；
• 市场营销：开发不同品牌间的交叉营销方案；
• 开展基于竞争对手的市场分析及研究；
• 协助客户进行市场营销及广告促销活动；
• 协助管理饿了么及美团店铺；

资质要求：

• 至少2年上海餐饮行业市场营销经验（点评、微信、饿了么、美团、Facebook、Instagram）；
• 中文流利，具备良好的英文听、说、读、写能力；
• 注重细节，具备出色的组织能力和同时处理多项任务的能力；
• 具有全力以赴和对自己负责任的态度；
• 对食品、饮料、烹饪、餐厅、食谱以及营销相关事务充满热情；
• 对中、西方社交媒体具有充分了解;
• 真正理解何为“优秀的设计”；
• 良好的规划和组织能力；
• 优秀的沟通能力和团队合作精神（与不同品牌合作所需要具备的管理技巧）；

NextStep Studio为餐饮及食品科技企业提供专业支持，加速其在中国市场的业务拓展。作为投资者和顾问，我们全身心地投入到项目中，成为创始人团队的一部分。作为一个创业工作室，我们甄别市场需求，运用我们的投资组合公司验证市场契合度，然后针对主要难点开发最佳解决方案及组建团队。

如果你有意涉足市场营销领域，且相信自己就是我们要找的最佳人选，请将英文简历发至：apply@nextstepstudio.co。我们期待你的加入！

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